As British farming’s biggest direct single customer, the company has sought to enable their consumers to make more sustainable choices, this includes BSI Kitemark for carbon neutral products certifcation their 'Better For Our Planet' eggs.
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Impact Story
Food & Retail
Certifying a carbon footprint reduction of 60% for Morrisons' eggs
Comprehensive monitoring and assessment helped Morrisons demonstrate a significant reduction in emissions from their 'Better for our Planet' eggs.
“We are proud to be the first to market with the BSI Kitemark for carbon neutral products. It sets the standard not only for us but for the industry.”
Molly Airstone
Manufacturing Specialist, Wm Morrison Supermarkets
About Morrisons
A leading UK supermarket making strides towards net zero
Morrisons is committed to achieving net-zero operational emissions (scope 3) by 2035, 15 years ahead of the UK government’s target.
The Challenge
Fulfilling a commitment to Net Zero by 2035
With carbon emissions ingrained in the food production and retail process, Morrisons recognized the need for independent assessment.
Morrisons is actively reducing emissions in its supply chain and supporting farmers in achieving collective net-zero goals.
In 2020, Morrisons began selling carbon-neutral eggs in 50 of its stores as part of a pilot scheme. While the carbon footprint of the eggs was calculated by industry experts using systems verified by the University of Cambridge, Morrisons was looking for an independent and consumer-recognized certification scheme to help provide customers with the assurance that a carbon-neutral status had been reached.
The Solution
Reducing carbon emissions by 60%
A rigorous evaluation process ensured true carbon neutrality and instilled confidence in Morrisons' sustainability credentials.
Working closely with Morrisons and the farmer, we led an independent assessment against the international standards required to achieve the Kitemark:
- Carbon Footprint of Products (BS EN ISO 14067:2018)
- Demonstrating Carbon Neutrality (PAS 2060:2014)
- Carbon Footprint Management Plan (CFMP)
Initially, the egg's carbon footprint stood at 1.56 kg of carbon per 1 kg of egg. Through operational changes, feed adjustments, and staging consumer use scenarios, they successfully reduced this figure by 60%.
Innovative achievements
In order to achieve their goal, Morrisons carried out a number of hugely innovative, carbon reducing operational changes, including:
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The use of renewable energy to power the hen houses, including from newly installed solar panels.
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The removal of any soy and the introduction of insects and food waste into the hens' diets.
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The development and maintenance of woodland, grass and wildflowers to capture and store carbon.
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The improvement of hen production efficiency through good health and welfare.
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Morrisons is the first company in the UK to certify to the BSI Kitemark for carbon neutral products.
Why BSI
A beacon for exemplary sustainability achievements
For more than a century, the BSI Kitemark™ has been recognized as a symbol of quality, safety, and trust across a wide range of products. Aligned with the UN Sustainable Development Goals, we put sustainability at the heart of everything we do.
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